In 1945, Mr. Pierre Balmain used his full name “Pierre Balmain” as the label in the clothing. It was true for most fashion designers. As we all know, Pierre Balmain is best at daily suit design. The slip shoulder coats are considered as one of the classic styles in 50′s of last century, which were really elegant when going with ladies handbags. Therefore, he gained the name of “King of day wear”. In 2009, when Balmain planed to enter Chinese market, the concept of Pierre Balmain was proposed. This series intended to extend signature style of contemporary Balmain, that is, a more practical garment to wear and the price is more acceptable, which is a transformation from High Fashion to Luxury Fashion. Pierre Balmain is the image of the Queen. These successful and remarkable women play an important role in the workplace or as leaders in the industry, but they have absolute authority. Iconic shrug jacket, little dresses, bias cut sheath dress of Pierre Balmain allow them to enjoy shuttling among offices and a variety of social situations, not having to worry about changing dresses up. This is in line of contemporary women’s clothing concept and is also the embodiment of French dressing style. As long as we replace tote bag with evening bag or Clutch bag, we will have a new look, which is also a charm of Pierre Balmain daily suit. With opening of two new stores of Balmain in Beijing in 2010, Shanghai, Pierre Balmain series will have debut in the shop at the same time.