SONIA RYKIEL had excited this combustion H & M’s 2009 holiday season. It gives colorful flash to the spring 2010 knitting fashion.
H & M and Sonia Rykiel’s president and chief artistic director Nathalie Rykiel announced that Sonia Rykiel will be featuring the next guest designer to build 2009 winter underwear Series and 2010 spring fashion. This French company is founded by the “Queen of Knits”. It is a symbol of unique modern and a model of spiritual arrogance in Paris. This marks H & M expanded designers’ collaboration to lingerie and related accessories for the first time. The exclusive Design Series will be held on December 5, 2009 at the world’s 1,500 H & M stores when it is introduced. Sonia Rykiel will also be the world’s major simultaneously to launch the lingerie boutiques series. This is another H & M’s initiative.