“Craft Punk” is in line with the new wave of global design and fashion activities. In the modern world, innovation and experimentation play impotant roles at any time. Regardless of the face of economic hard times or Changrong Spirit, mankind can not stop to break through the new Steiner. Punk theme in the words not only represent the aesthetics, but also represent a symbol of a detached attitude and spirit, which means fearless and courage. The determined traditional image of unique legislation to enterprise and the inspiration to start from scratch will create a masterpiece of human praise. Creative designers should be able to find beauty through not-perfect, even if the opportunities and space is limited. At the same time, they shouls also express their views clearly. We should insist on creating strength first. Do not let the high production values to creat override.
FENDI Accessories’s Creative Director Silvia Venturini Fendi said: “FENDI is a creative workshop. We fully support the talented designers, no territorial boundaries. In the economic difficulties, the world is changing. We hope to be able to focus back on traditional material and low-tech production techniques, to stimulate creative ideas and pure. We hope we can re-discover Fatto a Mano’s (craft) strength and beauty. FENDI believe that in order to build a better tomorrow, we must have the creativity and new ideas. It is eternal truth. “